Magners Gets To The Core Of Craic

It’s long been accepted that humour is at the core of any great night out in Northern Ireland … but what exactly is it that tickles our regional fancy as we relax with our friends over a pint or two of ice cold Magners Irish Cider?
Now the people behind the Province’s favourite cider are setting out to discover what makes Northern Ireland laugh. The new Magners Comedy Core, launching this week, will not only research what gets us giggling but will also get us all laughing out loud. It creates an imaginative new home for comedy in Northern Ireland, encompassing live events, fun packed pub promotions and Magners Fridays - a weekly on-line celebration of exclusive comedic content plus the chance to win complimentary pints of refreshing Magners Irish Cider.
Kicking off the multi-stranded campaign will be the first exclusive Magners Comedy Core live event at the Limelight in Belfast on Thursday 14th June, headlined by Tom Deacon. Already one of the most talked about names on the country’s comedy scene, Deacon’s recent appearances on the Rob Brydon Show and Dave’s One Night Stand sealed the deal for the young comic talent who is now firmly on the road to stardom.
Local stand-up Sean Hegarty (described by Jason Munford as ‘very very funny’) and home grown Internet sensation, Colin Geddis a.k.a. Barry the Blender, will be adding to the comic impact, bringing their own takes on the famously robust Northern Irish humour.
But that’s not all …
The June gig will be followed in October with comedy A-listers over three nights at The Mandela Hall in Belfast, details of which are being kept firmly under wraps
Magners plans to get to the very heart of Northern Irish craic: The Magners Comedy Core Survey, launching on the Magners Comedy Core tab at, will home in on humour. Revealing whether men and women laugh at different things; which college here has the funniest students; even which accent is best when it comes to joke telling. The findings of the Survey, together with some of the Province’s favourite jokes and video clips, will be revealed at the start of July. Local humorists who share their favourite funnies will have the chance to win a £500 prize.
For those who think they have what it takes to be a favourite funny themselves, Magners Comedy Core is also bringing comic wannabes the opportunity to stand up and be counted. The Magners Comedy Cam state of the art video booth will be popping up in bars across Northern Ireland this Summer to record the good, the bad and the ugly as amateurs test their joke-telling skills in-pub and on-line.
Checking out the Magners Comedy Core facebook tab also delivers the chance to kick off the weekend with a free pint at participating ‘Magners Fridays’ bars across Northern Ireland.
For tickets to the June event and to keep up to date with laughs, offers, local events, exclusive live event content and more: Like Comedy – Like Magners Comedy Core at magnersciderni facebook.

Recent Event Reviews